Weather Band Content Forecasting Maestro

Nudge Theory and Choice Architecture: Can Weather Social Science Be this Simple?

  • By Kim Klockow McClain
  • Oct 26, 2023

Kim Klockow McClain

Interest in integrating social science into meteorology has grown significantly in recent years, leading to substantial research in the field. However, a major challenge lies in defining and measuring success in communication, particularly regarding weather resilience, raising questions about the criteria for "effective communication" and who determines it.

You're Not Logged In

Log in to access this story, your Weather Band community forum, and so much more! All Weather Band content becomes available to the public three months after publication.

Log In