Nudge Theory and Choice Architecture: Can Weather Social Science Be this Simple?
- By Kim Klockow McClain
- Oct 26, 2023
Kim Klockow McClain
Interest in integrating social science into meteorology has grown significantly in recent years, leading to substantial research in the field. However, a major challenge lies in defining and measuring success in communication, particularly regarding weather resilience, raising questions about the criteria for "effective communication" and who determines it.
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